People develop passions from a young age or may find them later in life. These passions can develop from a wide range of things, including childhood toys. In the case of Todd Eliason, the new owner of Columbia Rovers, it was a Corgi Land Rover toy. Todd later found this toy in his parent’s attic, and knew that his fascination with Land Rovers started at a young age.
When Todd moved to Colorado for college, he found himself surrounded by Land Rovers. Around this time the first Range Rovers were starting to show up in the United States, and Todd’s passion grew. Todd quickly discovered what these trucks were all about.
In 1994 Todd moved back to Portland and picked up his first Range Rover. He quickly found himself involved in the local Rover club and his passion really started to grow. Over the years Todd became more and more involved going on club trips and eventually starting to lead trips.
Todd’s career has always been in technology sales. He has helped major technology companies set up data networking, security, and data and voice systems. When he wasn’t busy with work, Todd merged his passion for Land Rovers and his involvement with local Search and Rescue groups.
At the age of 14, Todd started with the Multnomah County Search and Rescue team. Following college, Todd continued to help with Search and Rescue missions and later joined Mountain Wave Search and Rescue. Todd was instrumental in collaborating the merge between Clackamas County 4×4 Search and Rescue with Mountain Wave.
Mountain Wave is responsible for setting up the communications necessary for these search and rescue efforts. The communications that Mountain Wave sets up streamlines communications between local police agencies, fire departments and rescue personnel. In addition to being a command officer with Mountain Wave, Todd is on the board of directors and logs between five and six weeks out of the year of volunteer time.
Todd’s vehicle of choice while assisting on the missions: Tango, a fully equipped Land Rover Discovery Series II. Tango has all of the necessary equipment on board for search and rescues such dual monitors for GPS, public safety radios, and LED emergency warning lights all around.
The infatuation with Land Rovers lead to a passion, and now it has lead to a career for Todd. After years working in the tech industry, the opportunity to become the owner of Columbia Rovers came up. Todd has been a friend of the shop for six years, and has been a big part of organizing and leading trips for Columbia Rovers over those six years.
When Todd isn’t busy with Land Rovers, Todd can be found volunteering with his kid’s sports. Todd recently got married to his wife Abby. Todd’s other passion is flying. He is a former flight instructor, as well as a multi-engine instrument instructor and continues to fly for fun.
Todd is excited for this new opportunity to own Columbia Rovers. Who knew it would all start with a Corgi toy when he was a child?